Overview

Rudy’s is a craft beer brand rooted in authenticity and drive where the SoCal lifestyle meets rude boy swagger. It’s made for those who push hard, stay true to themselves, and bring real energy to everything they do.

Approach

The brand story comes to life through bold typography, punchy color palettes, and a visual language that captures grit, confidence, and laid back edge.

Services

Branding and packaging

Personality

Bold
Quirky
Fun

Typefaces

Lydia
Gooper
Coniferous

Completed

2024

Branding Rudy's

Illustrations and type

Rudy, the hops mascot, brings a playful edge and distinct personality to the brand, while the Lydia, Cooper, and Coniferous typefaces tell a visual story that blends timeless character with a fresh, modern sensibility. The can label was created to clearly inform beer lovers of whats inside and make a strong visual impression, whether viewed from the front or back.

Rudy’s

Hop in. rudy's rolls deep.