Overview

Rudy’s is a craft beer brand rooted in authenticity and drive where the SoCal lifestyle meets rude boy swagger. It’s made for those who push hard, stay true to themselves, and bring real energy to everything they do.

Approach

The brand story comes to life through bold typography, punchy color palettes, and a visual language that captures grit, confidence, and laid back edge.

Services

Branding & Visual Identity
Packaging Design
Photography & Art Direction
Illustration

Personality

Bold
Quirky
Fun

Typefaces

Lydia
Gooper
Coniferous

Completed

2024

Branding Rudy's

Illustrations and type

Rudy, the hops mascot, brings a playful edge and distinct personality to the brand. Developed through a series of thumbnail sketches, his character adds a recognizable and approachable element to the visual identity. The Lydia, Cooper, and Coniferous typefaces create a visual language that blends timeless character with a fresh, modern sensibility. The can label was designed to communicate the beer's key details clearly while making a strong visual impression from both the front and back.

Rudy’s

Hop in. rudy's rolls deep.